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1

Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising

William L. Wilkie, Dennis L. McNeill and Michael B. Mazis

Journal:

Journal of Marketing

Year:

1984

Language:

english

File:

PDF, 772 KB

english, 1984

2

Marketing's Contributions to Society

Wilkie, William L., Moore, Elizabeth S.

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 2.71 MB

english, 1999

3

Fear: The Potential of an Appeal Neglected by Marketing

Michael L. Ray and William L. Wilkie

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.57 MB

english, 1970

4

Comparison Advertising: Problems and Potential

William L. Wilkie and Paul W. Farris

Journal:

Journal of Marketing

Year:

1975

Language:

english

File:

PDF, 1.69 MB

english, 1975

5

Does "Bait and Switch" Really Benefit Consumers? Advancing the Discussion

William L. Wilkie, Carl F. Mela and Gregory T. Gundlach

Journal:

Marketing Science

Year:

1998

Language:

english

File:

PDF, 272 KB

english, 1998

6

Creative Assemblages: Organisation and Outputs of Practice-Led Research

Wilkie, Alex, Gaver, William, Hemment, Drew, Giannachi, Gabriella

Journal:

Year:

2010

Language:

english

File:

PDF, 508 KB

english, 2010

7

Excavations at Nichoria in Messenia: 1972-1973

W. A. McDonald, C. T. Shay, Nancy Wilkie, R. Hope Simpson, William D. E. Coulson, William P. Donovan, Harriet Blitzer, J. Rosser, W. P. Donovan, Stanley Aschenbrenner, R. J. Howell, O. T. P. K. Dickin

Journal:

Hesperia The Journal of the American School of Classical Studies at Athens

Year:

1975

Language:

english

File:

PDF, 27.53 MB

english, 1975

8

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

Moore, Elizabeth S., Wilkie, William L., Lutz, Richard J.

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 183 KB

english, 2002

9

Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development

Wilkie, William L., Moore, Elizabeth S.

Journal:

Journal of Public Policy & Marketing

Year:

2003

Language:

english

File:

PDF, 214 KB

english, 2003

10

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Stephen W. Brown, Frederick E. Webster Jr., Jan-Benedict E. M. Steenkamp, William L. Wilkie, Jagdish N. Sheth, Rajendra S. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Ra

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 4.50 MB

english, 2005

11

Exploring structural learning in handwriting

Robyn L. Johnson, Peter R. Culmer, Melanie R. Burke, Mark Mon-Williams, Richard M. Wilkie

Journal:

Experimental Brain Research

Year:

2010

Language:

english

File:

PDF, 298 KB

english, 2010

12

SPIE Proceedings [SPIE SPIE's 7th Annual International Symposium on Smart Structures and Materials - Newport Beach, CA (Monday 6 March 2000)] Smart Structures and Materials 2000: Industrial and Commercial Applications of Smart Structures Technologies - Low-cost piezocomposite actuator for structural control applications

Wilkie, William K., Bryant, Robert G., High, James W., Fox, Robert L., Hellbaum, Richard F., Jalink, Jr., Anthony, Little, Bruce D., Mirick, Paul H., Jacobs, Jack H.

Year:

2000

Language:

english

File:

PDF, 3.65 MB

english, 2000

13

Buyer Uncertainty and Information Search

Joel E. Urbany, Peter R. Dickson and William L. Wilkie

Journal:

Journal of Consumer Research

Year:

1989

Language:

english

File:

PDF, 268 KB

english, 1989

14

A Comparative Analysis of Attitudinal Predictions of Brand Preference

Frank M. Bass and William L. Wilkie

Journal:

Journal of Marketing Research

Year:

1973

Language:

english

File:

PDF, 1.46 MB

english, 1973

15

Fundamental Issues and Directions for Marketing || Marketing's Contributions to Society

William L. Wilkie and Elizabeth S. Moore

Journal:

Journal of Marketing

Year:

1999

Language:

english

File:

PDF, 3.32 MB

english, 1999

16

The Role of Marketing Research in Public Policy Decision Making

William L. Wilkie and David M. Gardner

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 1.92 MB

english, 1974

17

On Books and Scholarship: Reflections of a Marketing Academic

William L. Wilkie

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 2.80 MB

english, 2002

18

Fear: The Potential of an Appeal Neglected by Marketing

Ray, Michael L., Wilkie, William L.

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.17 MB

english, 1970

19

Expanding our understanding of marketing in society

William L. Wilkie, Elizabeth S. Moore

Journal:

Journal of the Academy of Marketing Science

Year:

2012

Language:

english

File:

PDF, 327 KB

english, 2012

20

Issues in Marketing's Use of Multi-Attribute Attitude Models

William L. Wilkie and Edgar A. Pessemier

Journal:

Journal of Marketing Research

Year:

1973

Language:

english

File:

PDF, 2.90 MB

english, 1973

21

Does "Bait and Switch" Really Benefit Consumers?

William L. Wilkie, Carl F. Mela and Gregory T. Gundlach

Journal:

Marketing Science

Year:

1998

Language:

english

File:

PDF, 359 KB

english, 1998

22

Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development

William L. Wilkie and Elizabeth S. Moore

Journal:

Journal of Public Policy & Marketing

Year:

2003

Language:

english

File:

PDF, 6.92 MB

english, 2003

23

The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

Gundlach, Gregory T, Wilkie, William L

Journal:

Journal of Public Policy & Marketing

Year:

2009

Language:

english

File:

PDF, 61 KB

english, 2009

24

[ACM Press the 33rd Annual ACM Conference - Seoul, Republic of Korea (2015.04.18-2015.04.23)] Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems - CHI '15 - Energy Babble

Gaver, William, Michael, Mike, Kerridge, Tobie, Wilkie, Alex, Boucher, Andy, Ovalle, Liliana, Plummer-Fernandez, Matthew

Year:

2015

Language:

english

File:

PDF, 6.54 MB

english, 2015

25

[American Institute of Aeronautics and Astronautics 2nd AIAA Spacecraft Structures Conference - Kissimmee, Florida ()] 2nd AIAA Spacecraft Structures Conference - Recent Advances in Heliogyro Solar Sail Structural Dynamics, Stability, and Control Research

Wilkie, William K., Warren, Jay, Horta, Lucas G., Lyle, Karen H., Juang, Jer-Nan, Gibbs, Samuel C., Dowell, Earl, Guerrant, Daniel V., Lawrence, Dale A.

Year:

2015

Language:

english

File:

PDF, 2.19 MB

english, 2015

26

Analysis of Effects of Information Load

William L. Wilkie

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 894 KB

english, 1974

27

The Role of Marketing Research in Public Policy Decision Making

Wilkie, William L., Gardner, David M.

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 1.31 MB

english, 1974

28

Auctioning the Airwaves: The Contest for Broadband pcs Spectrum

Bhaskar Chakravorti, William W. Sharkey, Yossef Spiegel, Simon Wilkie

Journal:

Journal of Economics & Management Strategy

Year:

1995

Language:

english

File:

PDF, 1.72 MB

english, 1995

29

Posterior capsular opacification in diabetic and nondiabetic canine patients following cataract surgery

I. Dineli Bras, Carmen M. H. Colitz, William J. A. Saville, Anne J. Gemensky-Metzler, David A. Wilkie

Journal:

Veterinary Ophthalmology

Year:

2006

Language:

english

File:

PDF, 277 KB

english, 2006

30

Anterior pelvic tilt in elite cyclists—A comparative matched pairs study

Maureen P. McEvoy, Kellie Wilkie, Marie T. Williams

Journal:

Physical Therapy in Sport

Year:

2007

Language:

english

File:

PDF, 813 KB

english, 2007

31

Meat prices influence the consumption of wildlife by the Tsimane' Amerindians of Bolivia

Apaza, Lilian, Wilkie, David, Byron, Elizabeth, Huanca, Tomás, Leonard, William, Pérez, Eddy, Reyes-García, Victoria, Vadez, Vincent, Godoy, Ricardo

Journal:

Year:

2002

Language:

english

File:

PDF, 363 KB

english, 2002

32

Measuring pain quality: validity and reliability of children's and adolescents' pain language

Wilkie, Diana J., Holzemer, William L., Tesler, Mary D., Ward, Judith Ann, Paul, Steven M., Savedra, Marilyn C.

Journal:

Year:

1990

Language:

english

File:

PDF, 1.01 MB

english, 1990

33

Cultural, Practical, and Economic Value of Wild Plants: A Quantitative Study in the Bolivian Amazon

Victoria Reyes-García, Tomás Huanca, Vincent Vadez, William Leonard and David Wilkie

Journal:

Economic Botany

Year:

2006

Language:

english

File:

PDF, 522 KB

english, 2006

34

Trade Combinations in Canada

William Wilkie Edger

Journal:

Journal of Political Economy

Year:

1906

Language:

english

File:

PDF, 607 KB

english, 1906

35

The Settlement of Industrial Disputes in Canada

William Wilkie Edgar

Journal:

Journal of Political Economy

Year:

1908

Language:

english

File:

PDF, 142 KB

english, 1908

36

Microscope-assisted thyroidectomy: Our experience in one hundred and twenty-one consecutive cases

Williams, S.P., Wilkie, M.D., Tahery, J.

Journal:

Clinical Otolaryngology (Blackwell)

Year:

2014

Language:

english

File:

PDF, 99 KB

english, 2014

37

Participants’ and observers’ memory for conversational behavior

Benoit, William L., Benoit, Pamela J., Wilkie, James

Journal:

Southern Communication Journal

Year:

1996

Language:

english

File:

PDF, 1.20 MB

english, 1996

38

Movement control in older adults: Does old age mean middle of the road?

Raw, Rachael K., Kountouriotis, Georgios K., Mon-Williams, Mark, Wilkie, Richard M.

Journal:

Journal of Experimental Psychology: Human Perception and Performance

Year:

2012

Language:

english

File:

PDF, 12.18 MB

english, 2012

39

Determinants of Expiratory Flow Limitation in Healthy Women during Exercise

DOMINELLI, PAOLO B., GUENETTE, JORDAN A., WILKIE, SABRINA S., FOSTER, GLEN E., SHEEL, A. WILLIAM

Journal:

Medicine & Science in Sports & Exercise

Year:

2011

Language:

english

File:

PDF, 7.94 MB

english, 2011

40

Ptolemaic and Roman Kilns in the Western Nile Delta

William D. E. Coulson and Nancy C. Wilkie

Journal:

Bulletin of the American Schools of Oriental Research

Year:

1986

Language:

english

File:

PDF, 1022 KB

english, 1986

41

Affirmative Disclosure at the FTC: Communication Decisions

William L. Wilkie

Journal:

Journal of Public Policy & Marketing

Year:

1987

Language:

english

File:

PDF, 1.37 MB

english, 1987

42

Affirmative Disclosure: Perspectives on FTC Orders

William L. Wilkie

Journal:

Journal of Marketing & Public Policy

Year:

1982

Language:

english

File:

PDF, 2.13 MB

english, 1982

43

Continuing Challenges to Scholarly Research in Marketing

William L. Wilkie

Journal:

Journal of Public Policy & Marketing

Year:

2007

Language:

english

File:

PDF, 884 KB

english, 2007

44

Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case Selection

William L. Wilkie

Journal:

Journal of Public Policy & Marketing

Year:

1983

Language:

english

File:

PDF, 1.60 MB

english, 1983

45

Patience in a Foraging-Horticultural Society: A Test of Competing Hypotheses

Ricardo Godoy, Elizabeth Byron, Victoria Reyes-García, William R. Leonard, Karishma Patel, Lilian Apaza, Eddy Pérez, Vincent Vadez and David Wilkie

Journal:

Journal of Anthropological Research

Year:

2004

Language:

english

File:

PDF, 3.45 MB

english, 2004

46

My Memorable Experiences as a Marketing Academic at the Federal Trade Commission

Wilkie, William L.

Journal:

Journal of Public Policy & Marketing

Year:

2014

Language:

english

File:

PDF, 138 KB

english, 2014

47

Marketing academics at the FTC: the inside story

Pressey, Andrew, Wilkie, William L., Murphy, Patrick E.

Journal:

Journal of Historical Research in Marketing

Year:

2013

Language:

english

File:

PDF, 198 KB

english, 2013

48

Consumer Acquisition Priorities for Home Appliances: A Replication and Re-evaluation

Peter R. Dickson, Robert F. Lusch and William L. Wilkie

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 292 KB

english, 1983

49

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Brown, Stephen W., Webster, Frederick E., Steenkamp, Jan-Benedict E.M., Wilkie, William L., Sheth, Jagdish N., Sisodia, Rajendra S., Kerin, Roger A., MacInnis, Deborah J., McAlister, Leigh, Raju, Jagm

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 184 KB

english, 2005

50

Affirmative Disclosure at the FTC: Objectives for the Remedy and Outcomes of Past Orders

William L. Wilkie

Journal:

Journal of Public Policy & Marketing

Year:

1985

Language:

english

File:

PDF, 2.86 MB

english, 1985